Celebrating quality of sound with technology partnership

18th May 2022
Paige West

Morgan Motor Company has entered into a technology partnership with audio specialist, Sennheiser. Working jointly with the support of Continental Engineering Service’s Ac2ated Sound System, the long-term project will transform the sound experience of future generations of Morgan sports cars.

Both companies have extensive experience in their field as well a legacy of craftsmanship, heritage and attention to detail, their expertise, jointly with Continental’s, will help to establish an innovative level of audio quality for lightweight Morgan sports cars.

The partnership with Sennheiser continues Morgan’s philosophy of combining traditional craftsmanship with innovation, and the latest technology. This approach to 21st Century coachbuilding is celebrated throughout Morgan’s current model range which comprises Plus Four, Plus Six and the recently launched Super 3.

In the past, Morgan cars have presented challenges for audio systems due to limited space, low weight requirements and the nature of an open top sports car when optimising sound quality. With the combination of Continental’s hardware and Sennheiser’s software, these challenges will be overcome, presenting an all-new proposition to new and existing Morgan customers.

Sennheiser – the iconic audio expert – is entering the automotive industry with its software technology and sound tuning know-how, aiming to revolutionise the way driver and passengers experience sound. Thanks to Sennheiser’s end-to-end expertise of sound capture and reproduction, Morgan will be the first automotive OEM to unlock the development of a new generation of sound experiences in its cars for enhanced music enjoyment. The two companies share a long-term development vision sealed by this partnership.

Continental’s innovative system abandons conventional speaker technology triggering selected surfaces in the vehicle interior to produce sound. The result is an extremely natural and enveloping sound experience for the occupants, who feel as if they are sitting in a concert hall surrounded by sound. In comparison to conventional audio systems, Ac2ated Sound not only produces high audio quality but also enables a reduction of the weight and space taken up by up to 90 percent.

Graham Chapman, Chief Operations Officer, Morgan Motor Company, said: “We are delighted to be entering into a technical partnership with Sennheiser, supported by Continental. Sennheiser is a pioneer in its field, with a long tradition of developing ground-breaking new technology. As a small, lightweight sports car, a Morgan traditionally presents a packaging and weight saving challenge when identifying audio solutions. During our early discussions with Sennheiser and Continental it was clear that their technology provides a solution to these challenges, we are excited to announce more and introduce this new technology to our customers soon.”

Veronique Larcher, Head of Mobility at Sennheiser, said: “It is a privilege to bring our audio software expertise to one of the world’s longest established automotive manufacturers, one with a commitment to quality, craftsmanship and performance – values very close to our heart at Sennheiser. Morgan Motor sports cars are born from industry leading technologies implemented into the vehicles themselves as well as the production and design processes, and we are proud to be a part of this completely unique and fresh vision of 21st-century coachbuilding.”

“With the cooperation of Morgan, Sennheiser and Continental experts, we have brought together the highest level of expertise in the areas of vehicle design, acoustics and user experience. By overcoming the challenges of weight and space, we can soon offer Morgan´s customers a premium sound experience”, says Christoph Falk-Gierlinger, Managing Director Continental Engineering Services. 

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