Curved LCD display offers true-to-life visuals

9th May 2017
Alice Matthews

Brand license partner for Philips monitors, MMD, has announced a new 32" curved display in its E Line for home users. Featuring wide viewing angles and Full HD resolution to complement its Ultra Wide-Color technology, this new display enriches the Philips monitors curved line-up and further testifies to MMD’s commitment to offering a versatile and comprehensive portfolio within the curved display segment. In the home, displays are expected to perform a variety of tasks.

At 32", the new 328E8QJAB5 is large enough to give viewers a sense of space with whatever activity they are performing. The curvature ensures the screen wraps gently around the user’s line of vision, which can help concentration by promoting greater focus on the task at hand – all the more important in busy home environments.

The latest display is configured to give users viewing quality for a range of activities – anything from routine tasks like mailing friends or checking timelines on social media, to activities where viewing quality makes a huge difference, such as watching a favourite series on the web, or touching up videos before posting them online. With a Full HD resolution of 1,920x1,080 pixels, 16:9 format and advanced vertical alignment (VA) technology, users will enjoy a sharp picture with every activity. The latest Ultra Wide-Color technology enables the 32" display to offer an expansive colour gamut of 103% of the NTSC gamut and 126% of sRGB colour space (CIE 1931), which notches up the quality and accuracy of colour reproduction and creates an even more lifelike viewing experience. With the innovative Adaptive Sync technology, the display is fine-tuned for fast action and provides super-smooth viewing with no stuttering, tearing or motion blur.

Explaining the display’s positioning, Artem Khomenko, Product Manager Philips monitors Europe at MMD, said: “The E Line monitors are designed to deliver viewing performance that is the right fit for the home. This new 32" curved model is the latest in a stream of innovative curved displays we’re bringing to market this year. The 328E8QJAB5 has been developed to give users versatile performance for the many activities that are part of today’s digital lifestyle. Users of course also enjoy the reassurance of an established brand that can provide convincing economics by combining great quality and service at a highly affordable price point.”

Smart modes for even smarter viewing
With a display like this, there’s no 'one-size-fits-all' approach to settings. Like other models in the E Line, the 328E8QJAB5 features a choice of smart technologies with which visuals can be fine-tuned to the task at hand. SmartContrast analyses the screen content and automatically adjusts colours and backlight intensity to enhance the viewing experience. When playing games, users will appreciate the SmartImage Game mode, with its choice of settings to optimise dark themes, response times and highlighting. The incorporated Flicker-free technology is developed to minimise potential eye fatigue with a solution that regulates brightness and reduces flicker for more comfortable viewing. The display also takes care of sound: it features two integrated stereo speakers for crisp audio reproduction.

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