Mobile data services for on-board WiFi deployed

The SIM cards provide mobile data connection to enable on-board WiFi and infotainment services.

Jaguar Land Rover offers customers a three-year prefunded data bundle with the latest vehicle models, which includes the option for the customer to purchase additional data top-up packages if desired.

Ubigi, a Transatel brand, provides the connectivity, manages customer and retailer relations and support, and enables the payment processes for purchasing data bundles. A combined team of JLR and BearingPoint UK staff have been managing the internal feature launch and necessary integration of the programme over the last 18 months.

End users can seamlessly manage their Ubigi account via the selfcare application, accessible via any device. The multi-lingual selfcare application enables account management, user registration and payment, among other features.

Transatel, recently acquired by NTT Communications of NTT Group (Nippon Telegraph and Telephone), the 5th largest telecom operator in the world [5], is the technical enabler behind Ubigi's customer-facing service. The service was successfully launched with Jaguar and Land Rover models in June 2018 by a team from Transatel, Jaguar Land Rover and BearingPoint UK, and was showcased at the Paris Motor Show in October 2018. Transatel's design of the customer journey for this connected car service is the result of close to 20 years' experience in marketing telecom offers to end users in Europe. 

Jacques Bonifay, Transatel CEO, said: "Following our successful launch in the UK, Germany, and Italy, we feel proud that the Jaguar Land Rover Group requested us to extend the services to six new countries. We're looking forward to deploying the Ubigi experience with Jaguar and Land Rover in even more countries in the future."