Hiya launches global telecom solution for spam-free business calls

Hiya Registration is part of the new Hiya Business Suite, a collection of voice performance and security solutions for businesses of any size.

With the growth of phone scams and robocalls, more and more network providers are turning to spam analytics providers to flag and block calls to protect their customers. Because the cost to consumers is so high – in 2022, the average amount lost to every victim of phone fraud was $431 in the US, and $366 globally – carriers must be aggressive against bad actors to protect consumers, which puts legitimate businesses at risk of being labelled as spam or nuisance.

Phone number registration gives these businesses a way to identify themselves as legitimate on mobile networks where spam and nuisance calls are labelled, which helps address spam labelling concerns. Hundreds of thousands of businesses have already registered their numbers through Hiya, and more are registering across the globe as consumer spam protections become widespread.

Hiya Registration is the telecom industry’s first and only global SaaS-based phone number registration product that is free and provides full self-service number management and transparency – a significant upgrade for businesses that have already registered through Hiya. With Hiya Registration, businesses are validated and registered on the Hiya Voice Security Network, protecting 450M users and utilised by carriers around the globe, including major US carriers as well as Rogers, EE, Virgin Media O2, Telenor, and Samsung. Businesses register and manage their numbers directly in Hiya Registration, enabling them to add, remove, and clearly see the registration status on any number, anytime.

“Today, many companies are in the business of offering quick-fix solutions to calling reputation. These services are predatory. They position it as a pay-to-get-out-of-spam-jail card regardless of a company’s calling practices, and it simply does not work that way. What’s needed is a truly free, enterprise-scale service that works in each country and across mobile networks – and that enables businesses to take ownership of their own calling reputation through responsible, consumer-oriented calling behaviours. It’s their right to do so and should be free always,” said Alex Algard, CEO of Hiya.

Customers value working with Hiya because of the ease of use and transparency that is core to its solutions. According to a TechValidate survey of Hiya Connect users, ease of use was a factor for selecting Hiya over other solutions for 62% of contact centre leaders, and analytics functionality was a factor for 33%.