Communications

Anders Electronics Builds Multi-Faceted Knowledge Transfer Network

7th July 2010
ES Admin
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Anders Electronics, an industry leader in human-machine interface solutions, NetTop PCs and intelligent display platforms, has augmented its interaction with the electronics design community through increased utilisation of the latest social media channels.
As part of its ongoing effort to offer greater levels of support to engineering teams and assist in groundbreaking OEM design, Anders has established a series of new online services.

Firstly there is the Anders Display Experience Group on Linked-in. This will offer industry professionals involved in user interface (UI) development a platform on which to state their views and discuss the key issues that concern them. It will keep them up to date with information on emerging market and technology trends, as well as encouraging the cross-pollination of ideas and expertise.

This is complemented by the AndersDX Facebook Page, where visitors will be able to learn about the company’s latest product offerings, enter competitions, download white papers and articles, or view informative videos via YouTube.

In addition, there is the Anders DX Twitter account, through which those following will have access to both company-generated and user-generated content focused on display assembly/UI development.

“The advent of social media presents a huge opportunity to enter into meaningful dialogue with engineering and procurement staff, in order to share information that will result in better implemented UI designs and enhanced user experiences” states Rob Anders, CEO of Anders Electronics. “The aim of these new services will be to bring together specialists from diverse backgrounds, including display technology, software development, graphic design, touchscreen systems, and embedded computing, as well as gaining insightful comment from various industry analysts and high tech journalists.”

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