PEI-Genesis announce expansion into Southern Asia-Pacific

10th February 2023
Kristian McCann

 PEI-Genesis has announced it expansion into Southern Asia-Pacific region. This follows with the opening of the company’s new sales office in Singapore in December 2022. The company placed its first APAC footprint in Zhuhai, China in 2015. Since then, it has opened sales offices in 10 major APAC markets.

A ribbon-cutting ceremony followed by a lion dance was held to mark this milestone. Members of PEI-Genesis leadership, including Steven Fisher, CEO, Alex Tsui, Vice President & Managing Director APAC, and Bernard Koh, Regional Sales Director of South Asia, attended the opening ceremony. At the same time, Trusted Advisors from PEI’s sales departments in Singapore, Vietnam, Indonesia, and Thailand, representatives of the core account customers, and suppliers joined them to celebrate in Singapore.

"We are continuously investing in more talent to engage closely with our local customers while also searching for new assembly sites to support Mil-Aero customers in the region. The establishment of the APAC South office has once again fulfilled PEI’s promise to improve delivery speed, achieve good inventory management, and strengthen the professional service capabilities of the local team,” says Alex Tsui, Vice President & Managing Director APAC.

In 2015, PEI-Genesis placed its first footprint in APAC, opening its Zhuhai, China production facility. Today, there are sales Trusted Advisors in 10 major APAC markets, including Japan, South Korea, mainland China, Hong Kong, Taiwan, India, Vietnam, Thailand, Indonesia, and now Singapore. Due to the COVID-19 pandemic, PEI-Genesis was unable to officiate a proper opening in October 2021, delaying it almost a year and a half later, now taking place in December 2022.

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