Meeting the challenges of hyper-connectivity

The holistic approach of coordinating between the mechanical and digital components of a car enabled OSR to deliver a sophisticated foundation for an innovative electronics architecture with a central brain to its customers.

OSR Enterprises AG is a Swiss-based, next-generation automotive Tier1 supplier for car manufacturers, founded in 2011, with Research and Development centres in Switzerland and Israel. Its R&D team is comprised of some of the world’s leading researchers, developers, artificial intelligence and cyber security experts.

As market leader in the field of centralised computing for the automotive industry and pioneers of the automotive transformation, OSR designed and developed the EVOLVER. The EVOLVER in its 3rd generation is a scalable, uniquely adaptable, configurable, heterogenous solution that consolidates the electrical and electronic (E/E) architecture of the car.

Designed from the ground up, the EVOLVER’s multi-layered hardware- and software-based security provides not only cyber security for the entire car, but also enables privacy and data protection for its occupants. Individual requirements and specifications are paramount to OSR, therefore each customer is provided with a tailored solution.

OSR is convinced that the challenges in the automotive industry require technological partnerships and a holistic approach. OSR’s leadership in centralised computing, combined with Rosenberger´s credibility in high-performance connectors, cables and harnesses, are addressing the requirement of processing rapidly growing volumes of data from cameras, sensors, navigation systems, in-cabin monitors and external sources, such as other vehicles, traffic lights and infrastructure.

Nir Elron, OSR Chief Business Development Officer, said: “The EVOLVER redefines the electrical and electronic architecture of a vehicle. That’s why we rely on solid, advanced and forward-thinking partners who have many years of credibility in the automotive industry, are able to realise ultra-fast development cycles and have the ability to scale quickly for high quantities.

“This combination and mindset are mandatory, but not commonplace. We find Rosenberger truly meets those requirements. It's part of their engineering DNA and choosing their quality products for the EVOLVER will be beneficial to our customers in the auto industry. It is one of OSR's maxims to maintain agility and flexibility and liberate the carmakers from limitations of low bandwidth, closed and restrictive systems.”

Gregor Reiner, Executive Vice President Rosenberger Automotive, added: “Since 2000, Rosenberger has proudly set new industry standards for high-speed data transmission for various telematics applications in automobiles, e.g. for autonomous driving and driver assistance systems.

“Because we are an integral part of our customers’ value chains, we develop products and systems that help them improve day after day. Shaping technology for the future is deeply rooted at Rosenberger and we are excited to contribute to OSR’s leadership role in the transition of vehicle’s E/E architecture to a centralised computing architecture. The collaboration of our engineers with the highly specialised OSR experts also in Tel Aviv enables both companies to work focused intensively on complex tasks and to generate solutions very fast."