Artificial Intelligence

LINK Mobility awarded “Best RCS Provider” by Juniper Research

2nd February 2022
Kiera Sowery

LINK Mobility (LINK) has been recognised for its innovation that enables global brands to more directly connect and engage with their customers.

The Oslo-based technology company has been awarded Juniper Research’s “best rich communications services (RCS) provider” platinum title in the Telco Innovation category of the 2022 Future Digital Awards. 

The Juniper Future Digital Awards recognise organisations that have made outstanding contributions to their industry and are positioned to make a significant impact. LINK rose above a record number of competitors in this category because of its innovative RCS Messaging product, which provides a proposition for brands. RCS is the next-gen of traditional native SMS messaging on Android mobile devices, allowing brands to enhance customer experiences with images, carousels, videos, maps, and calls to action buttons all within the native messaging application on the mobile handset.  

LINK is currently working with several high-profile global brands that are using RCS for both promotional and transactional messaging. These messaging needs include promotional marketing, showcasing product catalogues with personalised shopping assistance, presenting products, and making appointments or confirming orders and deliveries. LINK’s customers have experienced +400% increases in open rates, engagement scores, and click-through rates using RCS in comparison to the same campaigns on other channels.  

LINK’s single RCS API and integrated SaaS solutions cover Marketing Campaign Automation, Customer Care, and advanced Natural Language Processing (NLP)/Artificial Intelligence (AI) chatbots. LINK is the partner of choice for several mobile network operators and has direct access with over 80 operators globally, helping to define the business models and increase adoption by some of the world’s leading brands.  

“I am delighted that we have been recognised by Juniper for our RCS Messaging Product as it is an important component of our Communication Platform as a Service (CPaaS) offering. Our dedicated teams in local offices are committed in 2022 to helping even more brands facilitate conversations through outbound campaigns and customer-initiated messages," said Guillaume van Gaver, CEO for LINK Mobility Group 

On receiving the Platinum award, Head of Analytics and Forecasting from Juniper Research, commented: “LINK Mobility has shown they are a leader in providing RCS messaging services to enterprises wishing to capitalise on the growing rise of omnichannel communication. As this trend rises, LINK is well-positioned to capitalise on this trend by serving clients across a wide base of industries via its CPaaS solutions, and we believe the company will be at the forefront of messaging innovation over the next few years," said Sam Barker, Head of Analytics and Forecasting at Juniper Research.

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