The company has created a unique combination of material and process, which provides a personal experience for buyers. The shoes will offer support and cushioning, to enable users to perform their best when wearing the shoe. adidas want buyers to be able to go in to their stores, run on a treadmill briefly and instantly get a 3D-printed running shoe, which is a perfect fit for their foot.
This will create a breathable and flexible carbon copy of the buyers footprint, matching exact contours and pressure points.
https://www.youtube.com/watch?v=3RucyZiPfjw