News & Analysis

Visualisation portfolio strengthened with acquisition

9th March 2020
Lanna Deamer
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Rockwell Automation announced it has signed an agreement to acquire Italy-based ASEM, S.p.A., a provider of digital automation technologies. ASEM provides a complete range of Industrial PCs (IPCs), Human-Machine Interface (HMI) hardware and software, remote access capabilities, and secure Industrial IoT gateway solutions.

ASEM’s high performance automation solutions enable The Connected Enterprise with smarter technology, enhanced productivity, and a more secure environment by integrating smart devices, the control platform, and design and operational software all on a single network.

“ASEM’s strength in the IPC market and expertise in HMI will further expand our Control & Visualisation hardware and software portfolio and enhance our ability to deliver high performance, integrated automation solutions.

"ASEM’s products will provide our customers with a high degree of configurability for their industrial computing needs through innovative hardware and software that allows them to achieve faster time to market, lower their cost of ownership, improve asset utilisation, and better manage enterprise risk,” said Fran Wlodarczyk, Senior Vice President, Architecture and Software at Rockwell Automation.

“ASEM has a leading market position in Italy and has a brand that is synonymous with quality. We are delighted to have the opportunity to leverage our pioneering expertise in the design and production of Industrial PCs and industrial software to broaden Rockwell Automation’s Control & Visualisation offering and accelerate the digital transformation of our customers,” said ASEM Founder, President, and CEO Renzo Guerra.

The transaction includes the purchase of a minority interest in ASEM held by KEB Group, Germany. Post-close, Rockwell Automation will maintain ASEM’s strategic supplier and technology partner relationship with KEB.

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