News & Analysis

The Hummer is back!

10th February 2020
Lanna Cooper

General Motors (GM) is reviving the Hummer name for its all-electric pickup, giving the once-notorious brand a clean makeover. Piplsay conducted this nationwide survey to get the first consumer reactions to the Hummer’s latest comeback. GM, as well as other automotive brands, can leverage this data in their decision making.

The Hummer is back in a brand new avatar. General Motors has roped in NBA star LeBron James to drive home it’s ‘all-electric’ ‘powerful’ form, and what better than the Super Bowl to make the big revelation. Piplsay polled 20,264 Americans nationwide to get the latest buzz around the Hummer’s green comeback. Here’s a summary of what Piplsay found.

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of February 2020. Piplsay received 20,264 responses from individuals aged 18 years and older.

 

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