News & Analysis

Tektronix, Rapid Electronics add technical heft in the UK

2nd July 2021
Mick Elliott

Tektronix has strengthened its technical partnership with Colchester, UK-based Rapid Electronics.

Rapid Electronics will be a technical and commercial point of contact for the Tektronix entry and mainstream portfolio, as well as the extensive Keithley portfolio, with a focus on expanding into busy engineering environments and continuing their exemplary work in the education sector.

Customers in the UK will benefit from easier access to solutions for their test and measurement requirements and more technical assistance from both the Tektronix and Rapid Electronics sales and engineering teams.

"Working closely with Rapid Electronics allows us to serve more customers and grow into more markets together, whilst at the same time positioning the Tektronix & Keithley brands strongly in the UK. Rapid’s experience in both the education and industrial sectors will be a benefit to us both." says Maria Heriz, Vice President, Commercial Operations, EMEAI.

"This extension to our already successful relationship will enable much closer cooperation with our colleagues at Rapid and allow both Tektronix and Rapid to further expand their reach in the UK, bringing class leading equipment to the wider engineering community. Rapid already has a trusted name in industry and in education with their status as a NUWPEC accredited supplier and this partnership will allow us both to grow" adds Nick Tarling, Tektronix Distribution Account Manager, UK/IRL/BENELUX.

“We are delighted to have become a Tektronix Technical Partner,” said Louise Cayless, Sales & Marketing Director at Rapid. “This represents a significant moment in the development of our relationship with Tektronix, with whom we have worked closely for several years. Our customers will receive a high level of support before and after they have purchased a Tektronix or Keithley product from Rapid, especially in the areas of technical troubleshooting and support. Our technical and sales team, are all receiving extensive training from Tektronix and will be able to provide an excellent service for customers to help them get the best out of Tektronix test and measurement equipment”.

Tektronix has confirmed its continued commitment to working closely with all of its existing sales partners in the UK.

Rapid response team l to r - Nick Tarling – Distribution Account Manager (Tektronix),Thomas Lankester – Business Development Executive (Rapid), Louise Cayless – Sales and Marketing Director (Rapid) and James Bates – Managing Director (Rapid)

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