At embedded world 2026, Editor Mick Elliott speaks with Armin Nadarevic, Sales Manager, Germany from Win Source about the company’s latest developments.
Nadarevic outlined how the company’s 27 years of market experience – founded in 1999 – gives it a distinctive edge in helping customers manage risk, maintain production continuity, and plan with greater confidence.
Nadarovich was keen to emphasise that Win source’s approach goes well beyond transactional distribution. Operating from its Munich office, his team works closely with a select group of local manufacturers to build what he describes as strategic, long-term partnerships.
“Our idea is always to have stable customers and to keep them long-term with us,” he explained, adding that the company acts as a bridge between production and procurement functions within its customers’ organisations.
Asked whether he is seeing positive shifts in demand and customer behaviour despite market uncertainty, Nadarovich noted a meaningful change in mindset. Customers, he observed, are becoming more deliberate in how they assess and plan for supply risk, factoring multiple criteria into their decision-making processes throughout the supply chain lifecycle. Crucially, he noted that supply chain stability and production continuity are now being treated as two sides of the same coin – one directly enabling the other.
At a show dominated by discussions around AI, Edge computing, and growing system complexity, Nadarovich pointed to a perhaps more fundamental challenge: the speed and quality of information.
“Fast information is as valuable as gold,” he said, arguing that access to timely, accurate market intelligence is currently the single biggest challenge facing engineers and procurement professionals.
This is where Win source believes it differentiates itself most clearly. Rather than simply holding inventory, the company provides what Nadarovich calls “real intelligence” – deep insights into lead times, lifecycle status, end-of-life phases, and market demand patterns. This enables customers to make proactive decisions early in the design process, rather than reacting to disruptions once they have already taken hold.
As an independent distributor, Win source is not tied to specific manufacturers or franchise agreements, and Nadarovich sees this flexibility as a core advantage. The company can tailor its support to individual customer needs, identify feasible alternative component paths, monitor market movements, and intervene at the right moment to protect production lines.
Reflecting on what manufacturers will value most from distribution partners in the years ahead, Nadarovich returned to a consistent theme: early, fast information combined with the ability to act on it.
“If you have information very fast and you know that you can execute – that means you’re on a good path,” he concluded.
