Other use cases for Bluetooth 4.0 include health and fitness. In the fitness market you could use Bluetooth 4.0 in a heart rate monitor or a pedometer, devices that would use watch batteries, and that data could be simply uploaded to your PC or to your phone.
At Broadcom we are constantly developing wireless, and other, technologies to make your life easier.
https://www.youtube.com/watch?v=JLw344vtpTc