News & Analysis

Pulsiv & Astute Electronics expand distribution agreement

13th February 2024
Paige West

Pulsiv Limited and Astute Electronics Ltd have broadened their distribution partnership to now encompass the USA, Australia, and New Zealand.

Astute Electronics, established 35 years ago by Managing Director Geoff Hill, was created to fill a niche between broadline and independent distributors within the European supply chain. Remaining privately owned, Astute has grown to operate on five continents, transforming into a worldwide technology solutions provider with annual revenues surpassing £200 million. The company leverages its extensive experience and resources to offer a range of core services, including:

  • Global sourcing services
  • Supply chain management
  • Obsolescence management
  • Lifetime programme support
  • Anti-counterfeit protection
  • 3PL (third-party logistics) services

In recent years, Astute has also developed a robust franchised component and sub-system division, featuring a portfolio of leading manufacturers. This division is overseen by a team of seasoned professionals dedicated to demand creation, engineering support, and project management, aiming to address the global needs of its customer base.

Nigel Watts, Global Business Development Director at Astute comments: “The expansion of the partnership with Pulsiv to include Australia, New Zealand, and the United States demonstrates their confidence in our ability, strategy, and continued efforts in promoting their truly disruptive power electronics technology. Our motivation has been further fuelled by their unrivalled support, passion for growth and focus on reducing the energy wasted by billions of devices. Astute’s highly experienced team is focused on real demand creation activities and Pulsiv’s OSMIUM technology offers the electronics industry a new approach to power conversion. We’re delighted to be at the forefront of such an exciting innovation and look forward to a continued and successful future with Pulsiv.”

Nick Theodoris, Director of Global Sales & Distribution at Pulsiv adds: “Expanding our strategic partnership into new territories provides an exciting opportunity to deploy Pulsiv OSMIUM technology to a wider portfolio of customers. Astute’s focus on demand creation enables us to deliver our game-changing power electronics technology into important geographical regions, while the excellent relationship we have with the team provides the foundation for success.”

Product Spotlight

Upcoming Events

View all events
Latest global electronics news
© Copyright 2024 Electronic Specifier