News & Analysis

New partnership: SECO and Tronic One

3rd March 2023
Harry Fowle
0

SECO and Tronic One agree on a strategic partnership for the distribution of the entire product portfolio of the SECO Group.

Tronic One GmbH, based in Hamburg and Munich, accompanies manufacturers as a distributor and consultant with a focus on design-in and industrial projects during the market launch in DACH region (Germany, Austria, and Switzerland) as well as the Central European Countries (United Kingdom, France, the Netherlands, Belgium, and Luxembourg). In the future, the company will be able to draw on SECO's comprehensive embedded portfolio. The product portfolio ranges from single board computers and system on modules to human-machine interfaces and payment systems.

This cooperation enables customers to be supported even more comprehensively in the design-in of current technology. In doing so, Tronic One provides customers with targeted support in selecting the most suitable technological solution for the project. The company is also available for professional project planning. In addition, Tronic One is able to recommend alternative solutions quickly and easily in the case of last-time-buy or end-of-life. Other services provided by the company include warehouse and logistics management, antenna design and cable and connector assembly. SECO now provides Tronic One access to an unrivalled product selection of x86 and Arm-based computer modules and single board computers, a wide range of application-ready HMI as well as contactless payment systems. In addition, the collaboration between SECO's R&D centres, located in 10 locations worldwide, and Tronic One's experts will significantly increase customer support.

"With Tronic One, we have a strong partner at our side to provide customers with even better advice in the context of planned design-ins," says Dirk Finstel, CEO of SECO Northern Europe. "I am already looking forward to working with the great team around Jan Schühlein, Lars Paulsen and Peter Thoma and growing together in the DACH region as well as Central Europe."

"With its strong technological solutions and broad portfolio, SECO allows us to always offer customers the best solution. SECO is more diversely positioned than almost any other company and offers us great development potential not only with its products but also with its know-how," adds Jan Schühlein, Managing Director of Tronic One GmbH.

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