DSEI unveils rebrand

17th June 2024
Sheryl Miles

DSEI has rebranded to reflect its commitment to innovation, integration, and excellence within the global defence industry.

This evolution shows DSEI’s role in the defence enterprise, and the important service it provides to a diverse range of stakeholders. This refreshed look and feel marks a new milestone as DSEI expands to meet the needs of its increasingly diverse audience in defence and technology.

DSEI is a pivotal event for the global defence industry and is proud to play a key role in promoting the UK’s defence agenda and leadership while encouraging opportunity and cooperation with our global allies. Every two years the international defence enterprise relies on DSEI’s unique ability to bring the whole sector together to collaborate and learn. DSEI provides a vital stage for the industry to demonstrate its capabilities to UK armed forces and key overseas stakeholders in a secure environment.

At a networking reception on 18th June 2024 at Eurosatory in Paris, the DSEI team will unveil a refreshed brand, with an overview from Senior Military Advisor, AVM (ret’d) Gary Waterfall and DSEI Director, Grant Burgham.

Centred on the concepts of innovation, integration, and excellence, the new brand identity reflects the event’s evolution over 25 years and its future focus on technology, partnerships, and exceptional customer experiences.

The rebrand represents the extensive offer that DSEI provides its audience. This includes a global array of exhibitors, which in 2025 will expand into a wholly new part of the venue at ExCeL London. The brand values also acknowledge DSEI’s commitment to excellence and consistently delivering value for its international customer base.

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