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Cognizant acquires AI expert Inawisdom

18th January 2021
Alex Lynn
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Cognizant has announced it has acquired Inawisdom, a UK-based, privately-held consultancy specialising in artificial intelligence, machine learning, and data analytics to help businesses make better, faster decisions that improve business outcomes.

Inawisdom focuses on delivering cloud-native, full-stack solutions leveraging proven consulting methodologies and an analytics and machine learning platform built using Amazon Web Services (AWS). Financial details were not disclosed.

Inawisdom marks Cognizant's ninth acquisition in 2020 to expand capabilities for clients globally in the key focus areas of data and artificial intelligence, cloud, digital engineering, and Internet of Things. Cognizant has invested more than $1.1bn this year alone for acquisitions in these areas.

"Businesses succeed or fail by the speed and quality of their decisions, ­and the best business decisions are informed by data and AI," said Malcolm Frank, President, Digital Business, Cognizant. "We are pleased to welcome Inawisdom's skilled team to Cognizant and further accelerate our innovation on data modernisation and intelligent decision-making. Cognizant and Inawisdom's clients will benefit from our shared, deep relationships with AWS and our combined expertise with AI, machine learning, cloud, and data analytics."

"As a committed and proven expert in AI and machine learning, we are excited to join Cognizant and build on Inawisdom's unique combination of accelerators and skills," added Neil Miles, CEO, Inawisdom. "Our combined strength will further support customers in embedding data-driven decision-making into their organisation, increasing their speed to business value and long-term market differentiation. Being part of Cognizant provides access to a wider, global network of AI and machine learning professionals, and a wealth of new capabilities that will expand our joint service offerings for successful data transformation."

Inawisdom has developed the Rapid Analytics and Machine Learning Platform (RAMP), based on AWS cloud technology, to provide a continually evolving and reusable code repository and accelerate AI-driven business outcomes. Using RAMP, coupled with its own Agile consulting approach, Inawisdom helps clients across multiple use cases from enhancing supply chain efficiency to improving customer service and reducing operating costs, often achieving results within weeks. Inawisdom's clients include businesses in a broad range of industry sectors throughout Europe and the Middle East.

"AWS empowers millions of customers around the world to lower costs, become more agile, and innovate faster," said Doug Yeum, Head of Global Partner Organisation, Amazon Web Services, Inc. "Organisations look to AWS partners like Cognizant and Inawisdom to help transform their data and analytics capabilities using AWS services. Cognizant and Inawisdom joining forces is a win for our customers, and we look forward to the industry and data science capabilities the Cognizant team will be able to offer our customers."

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