Infineon revamps sales and marketing for enhanced customer focus

Starting 1 March 2024, Infineon’s sales team will be structured around three customer-centric Sales Segments: automotive; industrial and infrastructure; and consumer, computing, and communication. The DEM sales organisation will retain responsibility for distributors and Electronics Manufacturing Services (EMS). This new structure will further leverage the potential of Infineon’s comprehensive and diverse product portfolio by putting customers’ application needs at the centre of the new organisational model. All of these organisations will be deployed globally with an optimised regional footprint.

“Customers’ expectations are quickly evolving and are driven by speed of innovation and faster time-to-market,” says Andreas Urschitz, Chief Marketing Officer of Infineon. “With a streamlined customer interface which brings the relevant products and application expertise to the customers’ doorstep, Infineon is ideally positioned to enable customers’ success.”

This simpler approach will give customers easier access to Infineon’s full portfolio and match their specific needs by offering complementary products from different divisions. In addition, this reorganisation will reduce the number of interfaces for Infineon’s customers and help drive down time-to-market for their R&D projects enabled by Infineon semiconductors and solutions.