News & Analysis

Harwin adds Powell Electronics to EMEA distribution team

19th March 2020
Mick Elliott

Harwin has bolstered its market presence across the EMEA region by adding Powell Electronics to its network of distribution partners.

New Jersey-Based Powell has an EMEA operation located in the Netherlands. It has gained considerable commercial traction supplying the most advanced mechanical and electro-mechanical technologies.

This partnership will cover Harwin’s high-reliability (hi-rel) connector products which include the Gecko, Datamate and M300 ranges as well as meeting customers’ value-added needs with cable assembly solutions. All of these products will be available direct from stock or with very short lead times.

Focus areas are the defence, energy and aerospace markets (military and civilian). The company has a rapidly expanding customer base and a strong web-based sales channel. Its expert sales and application engineering staff continue to prove their ability to exceed customers’ expectations, both from a technical and a logistical perspective.

“We know that our customer base will benefit enormously as we strengthen our supply chain by engaging with Powell Electronics,” said Gavin Darling, Head of European Sales at Harwin. “The company’s growing reputation here in Europe, following its 70 years’ of success as a distributor in North America, speaks for itself.”

Andy Brayford, European Applications Manager, at Powell Electronics added, “Harwin is very well-known in the marketplace for its innovative hi-rel connector components. This distribution deal represents a huge boost to our line card, complementing our existing offerings perfectly. We’re looking forward to making inroads into exciting new application areas.”

At embedded world 2020 in Nuremberg last month Harwin announced an extended its award-winning Gecko-SL (Screw-Lok) product range to include horizontal male connectors.

Teaming up in EMEA: Gavin Darling, Head of European Sales, Harwin; Andy Brayford, European Applications Manager; David Nash, Business Development Manager, both Powell Electronics; Mark Davies, Head of Global Distribution, Harwin.

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