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Exclusive: wpg-emea-adds-gowin-fpgas-to-european-linecard

3rd February 2022
Mick Elliott

WPG EMEA has strengthened its European linecard armoury by reaching a distribution agreement with Guangzhou-based semiconductor manufacturer Gowin to sell, market and support their full range of products throughout EMEA.

“The FPGA market has needed new blood for a very long time, the acquisitions of Altera by Intel and potentially Xilinx by another significant vendor, have created the opportunity for another strong player to enter the market offering customers choice and competition, Gowin certainly fit that profile. The EMEA market has long been regarded as a target rich environment for FPGA and other programmable logic vendors, the technology portfolio of Gowin provides customers access to replacement products for existing designs as well as disruptive solutions for new design opportunities”, commented Nigel Watts, President EMEA for WPG.

“We can supply pin for pin replacements on shorter lead times than other supplier,” adds Watts.

Technical support will be supplied by WPG, both in EMEA and from China where a multi-lingual technical team is based.

Watts has bolstered this support through a partnership with repping company Redtree Solutions which boasts significant FPGA design experience.

WPG EMEA will hold inventory at its Eindhoven distribution centre.

Watts added, “WPG EMEA is a demand creation focused distributor building a strong and disruptive technology portfolio, Gowin is a very welcome addition and one we will drive hard and support our customers to the very best of our abilities”.

“We are really excited to be joining forces with WPG at this important time in GOWIN Semiconductor’s corporate development” said Mike Furnival, Vice President of International Sales. “There are clear gaps in the market as previously established vendors in the low and mid-range space focus on higher density solutions. GOWIN’s aggressive pursuit of innovative solutions in these markets coupled with the enthusiasm and drive of WPG should provide our customers with much higher level of service and support.”

GOWIN’s LittleBee family offers flash based non-volatile FPGAs that are low power and offer small packaging footprints (as small as 2.4x2.3mm).

The semiconductor company’s Arora family of FPGA ICs offer what Gowin says is a ‘best-in-class’ performance/cost ratio making it the ideal choice for compute intensive consumer, industrial, automotive and test equipment applications.

Sealing the deal: Nigel Watts (left), President, WPG EMEA with Mike Furnival, Vice President of International Sales for Gowin

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