Synopsys, Inc. will exhibit at CES 2026, 6-9th January in Las Vegas, showcasing systems-to-silicon engineering solutions that advance AI-driven and software-defined automotive engineering. For the first time, Synopsys will have a dedicated booth at CES in the West Hall, #6701, featuring cutting-edge vehicle displays and demonstrations of the company’s latest solutions and technology collaborations with industry leaders.
Synopsys CEO fireside chat on the future of automotive engineering
Synopsys CEO Sassine Ghazi will join hosts of the Six Five Podcast, Patrick Moorhead, Chief Analyst and CEO of Moor Insights & Strategy, and Daniel Newman, Chief Analyst and CEO of the Futurum Group, for a conversation on the future of automotive engineering. This includes how technology advancements from AI to digital prototyping promise to re-engineer how cars are engineered.
- When: 7th Wednesday, January from 1:00-1:30 PM PT
- Where: Synopsys Booth #6701 West Hall
More ways to connect with Synopsys at CES:
Monday 5th, January
Panel: ‘Blueprint of innovation: The tech shaping tomorrow’ will discuss the technologies shaping tomorrow and what’s driving these innovations.
- Who: Prith Banerjee, SVP of Innovation, Synopsys
- When: Monday 5th January from 2:00–2:40 PM
- Where: LVCC, West Level 2, W232
Panel: ‘All In on AI: Betting on the power of next-gen chips’ will discuss how companies are racing to meet AI chip demand and drive innovation.
- Who: Shankar Krishnamoorthy, Chief product development officer, synopsys
- When: Monday 5th, January from 4:00–4:40 PM
- Where: LVCC, West Level 2, W219
Tuesday 6th, January
Panel: ‘Software defined vehicles – From vision to reality’ will discuss the challenges and collaborative opportunities within the supply chain to address software-defined vehicle issues collectively, moving away from the traditional commodity-based approach of the past.
- Who: Judy Curran, Senior Chief Technologist, Synopsys
- When: Tuesday 6th, January from 11:00–11:40 AM
- Where: LVCC, West Level 2, W219
Wednesday 7th, January
Panel: ‘How agentic AI is shifting the automotive experience into high gear’ will discuss how AI is being leveraged to drive seamless customer interactions, boost reliability and loyalty, and drive software-defined vehicle development and operations.
- Who: Tom De Schutter, SVP of Product Management, Synopsys
- When: Wednesday 7th, January from 10:30–11:00 AM
- Where: LVCC, West Level 1, Mobility Stage
Panel: ‘Accelerating product development with virtual materials and simulation’ will discuss how virtual materials and simulations deliver faster, more accurate performance predictions and provide a pragmatic playbook for implementation, traceability, and ROI.
- Who: Judy Curran, Senior Chief Technologist, Synopsys
- When: Wednesday 7th, January from 1:30–2:00 PM
- Where: LVCC, West Level 1, CES Mobility Stage
Thursday 8th , January
Panel: ‘Vehicle technology investment trends’ will discuss how investors view the future of mobility and use M&A to bridge innovation gaps and accelerate market growth.
- Who: Judy Curran, Senior Chief Technologist, Synopsys
- When: Thursday 8th, January from 10:00–10:40 AM
- Where: LVCC, West Level 2, W219
Panel: ‘Smarter grids: powering sustainable, reliable data centres’ will discuss the technology, partnerships, and investments driving data centre energy solutions that can be replicated worldwide.
- Who: Anthony Matarazzo, Director, Simulation & AI, Synopsys
- When: Thursday 8th, January from 10:00–10:40 AM
- Where: LVCC, North Level 2, N257
