Design, creativity and new technology can support innovation
Design Summit will highlight how the strategic use of design, creativity and new technology can support and drive innovation in the UK. The event aims to encourage manufacturers in all sectors to employ ‘design-led thinking’ in response to an increasingly competitive global market.The event on 18th June at Birmingham City University’s City Centre campus will be the first time Design Council has hosted its annual Design Summit outside of the capital.
Speaking ahead of the event, John Mathers, Chief Executive, Design Council, said: “We are very pleased that Birmingham City University has offered to host our Design Summit. As part of our Sounding Board and one of our partners on the Design for Europe platform, the University understands the need to develop more practical insights into how design can deliver competitive advantage.”
The Summit will explore how emerging markets have meant competition no longer takes place between individual businesses, but entire supply chains. Rapid developments in science and technology are changing the way products are designed and manufactured, and it is crucial British manufacturing has the skills and interdisciplinary framework to adapt.
Mathers explained further: “Britain has long been a world leader in manufacturing and design, but maintaining this position is more challenging than ever in today’s global market. Our Leading Business by Design Summit provides the opportunity for all engaged in manufacturing, business and the creative sectors to consider how we can collaborate and accelerate our efforts to drive innovation, growth and even greater success.”
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