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Automotive AI tech demonstrations at embedded world

19th February 2018
Alice Matthews


At this year's embedded world, taking place from 27th February to 1st March 2018 in Nuremberg, Germany, Renesas Electronics will be exhibiting at stand 310, hall 1. Demonstrations will highlight the company’s connectivity solutions designed to enable a Smart Society. These include demonstrations for automotive AI, factory automation, healthcare, and cloud connectivity.

Renesas will also welcome Nick Heidfeld (pictured), racing driver of the Mahindra Racing Formula E Team, as special guest on the VIP stage programme.

VIP stage programme 
Renesas, the official technical partner of the Mahindra Racing Formula E Team, will welcome the team driver and German national, Nick 'Quick Nick' Heidfeld on Tuesday 27th February on the VIP stage programme.

Date/time: Tuesday 27th February, 1:30-2:00pm
Location: Passage between halls 3A and 4A

After the VIP stage programme, ‘Quick Nick’ will be signing autographs at the Renesas booth at 2:30pm.

Renesas product and technology demonstrations:

AI connected car simulator - the future of driving
As part of Renesas’ open, innovative, and trusted Renesas autonomy platform for ADAS and automated driving, Renesas will be showcasing its connected car simulator incorporating a new development kit based on cocoro SB’s emotion engine. Renesas automotive demos illustrate a range of end-to-end services that support drivers’ safety and security while anticipating their needs.

Connectivity solutions to enhance factory automation and healthcare applications, smart factory networks, and home appliances
Renesas will showcase for factory automation and networking it’s Intelligent IE Modules solution kit and an end-node application featuring OPC-UA pub-sub with TSN on the RZ/N1 development board. Renesas will also show its G3-PLC home appliance solutions for light control, load detection and energy measurement, as well as advanced networking solutions for home and building automation (VoPLC, DALI GW).

Secure MCUs for a connected world
Renesas will be showing a wealth of cloud connectivity and HMI solutions including the latest RL78, RX, RZ and Renesas Synergy developments as well as power supply solutions. Visitors can try out the PowerCompass app to quickly identify the right power solution for their application and generate a custom reference design file in a few minutes.

MCU Car Rally
Renesas will also be holding its popular European MCU Car Rally for the fourth year running as platinum sponsor of the embedded world students’ day. Student teams from all over Europe were tasked with building a model racing car with Renesas components and will race them in the rally, which is being held in the main entrance area (Mitte) on 1st March, the third day of the show.

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