News & Analysis

Digi-Key Marketplace to roll out in EMEA in early 2021

19th November 2020
Mick Elliott

Digi-Key plans to roll out its Digi-Key Marketplace in the EMEA region early next year.

The initiative is aimed at making the distributor even more of a one-stop-shop by encompassing suppliers of bare pcb boards, industrial automation and control, test and measurement equipment, IoT solutions and other products that can support technology innovation alongside its extensive electronic components offering.

The announcement was made by Hermann Reiter (pictured), Digi-Key’s senior director of global strategic program development and EMEA supplier development at the Digi-Key EMEA Virtual Summit event.

The distributor launched the initiative in the U.S. earlier this year. Suppliers signed up include Siglent, congatec and Rochester Electronics, and most recently Mag Layers with its range of moulded power inductors and the Phase Dock WorkBench which helps engineers, makers, and students turbocharge prototyping and accelerate projects built with evaluation boards and breadboards.

According to Digi-Key the Marketplace provides access to more than 300,000 additional products.

Reiter confirmed Digi-Key will look to add more products, including test and measurement equipment, industrial automation and photonics.

“We need to offer as much choice as possible, so we need to add suppliers, to support customer solutions and innovation,” he commented.

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