Electronic Specifier is pleased to announce the launch of its brand-new website, designed to provide electronics engineers and industry professionals with improved access to the latest news, technical content, and product information.
The new platform reflects the company’s continued investment in digital publishing and its commitment to delivering timely, relevant, and engaging content for the electronics sector. With an updated look and optimised functionality, the website offers a streamlined experience for readers and advertisers alike.
At the heart of the redesign was an emphasis on usability. The new site provides faster navigation, enhanced search functionality, and a more intuitive layout that makes it easier for engineers to discover articles, opinion pieces, whitepapers, podcasts, and videos.
“Electronic Specifier had long been recognised as a trusted publication within the global electronics industry. The new website aims to extend that role by offering additional digital resources to engineers, designers, and procurement professionals,” said Paige West, Managing Editor.
“Our goal was to create a platform that not only reflects the fast-paced nature of the electronics industry but also serves the needs of our readers in a more direct and accessible way. The redesigned site gives engineers a clearer route to the information that matters most to them, whether that is technical guidance, design inspiration, or product innovation.”
Opportunities for advertisers
Alongside the improved reader experience, the new site introduces fresh opportunities for advertisers and partners. Updated display formats and native content placements are available to provide companies with effective ways to engage Electronic Specifier’s growing audience.
“Advertisers are always looking for more engaging ways to connect with engineers, and our new site is built to support that. With improved analytics, clearer positioning, and innovative ad formats, we can deliver campaigns that stand out while complementing the reader’s experience,” said Tess Weller, Marketing Director.
This expansion supported the increasing demand for digital-first media in the engineering sector. Engineers were now able to stay informed through written articles, listen to expert discussions on the move, or watch in-depth product demonstrations – all via the same platform.
“This is an exciting step forward for Electronic Specifier. The new site reflects how our publication continues to evolve in line with the industry we serve. We are confident that this platform will strengthen our role as a trusted source of information for electronics engineers worldwide,” said Steve Regnier, CEO.
