The group’s well-known blue and white branding will continue on its products and services, consistent with the branding of other group brands. This includes around 50 unique brands such as Edwards, Isra, Leybold, LEWA, and Chicago Pneumatic, each with its own identity and value proposition.
Mats Rahmström, President and CEO of Atlas Copco Group, said: “We have many strong brands driving the success of our business, and decentralization remains an important part of our strategy. Going forward, the new Atlas Copco Group brand becomes the umbrella for all brands in the Group, including Atlas Copco. This will enable our brands to maintain their individuality, while we at the same time can increase the focus on the power of being part of something bigger.”
The new group message, “Technology that transforms the future,” aims to mirror the group’s impact on society.
Rahmström added: “Our customers are often at the forefront of transforming their industries and driving development forward, and we support them by increasing their productivity, safety, quality, and energy efficiency. It is our technology and people who make the difference in the Atlas Copco Group.”
