Pichot promoted to head Tektronix sales in EMEAI

3rd April 2023
Mick Elliott

Tektronix has appointed Philippe Pichot as Vice President of EMEAI Sales (Europe, Middle East, Africa and India).

Pichot joined Tektronix in 2019 and over the last few years he has successfully led the region’s distribution channel initiatives, as well as regional sales teams in Europe.

Recently, he took on additional responsibilities expanding his knowledge in operations and logistics, which improved services for Tektronix’s customers.

His strong customer focus and experience in working closely with the company’s distribution network are key assets in his new role.

As VP of Sales, Pichot will leverage his market expertise leading Tektronix teams to enable its customers innovations in current and next generations of electronics designs.

In Tektronix’s mission to enable engineers to realise technological advances with greater ease, speed and accuracy, his leadership expands across the Tektronix Research & Development department as well as its engineering teams to ensure customer’s needs are heard, all while leveraging a culture of continuous improvement.

"I am very excited to be taking on this new role, where I see accelerating our customers' electronics innovations to their full satisfaction as my ultimate goal," said Philippe Pichot. “My experience, collaborative approach and past track record of serving our customers with our Tektronix and Keithley test, measurement and monitoring solutions are the ingredients to enable future innovations for a more sustainable future.”

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