Appointments

Frank Riemenschneider joins SEGGER as marketing manager

2nd March 2021
Alex Lynn

Starting 1st March 2021, Frank Riemenschneider will further strengthen the marketing team at SEGGER Microcontroller, joining as Marketing and PR Manager. Together with Dirk Akemann, he will amplify the work of expanding and solidifying SEGGER’s position in Europe, the USA and Asia as a manufacturer of innovative products; already very well-known and used by world-renowned market leaders in industry.

After studying electrical engineering with a focus on processor architectures, Riemenschneider initially handled IT projects in Japan, Singapore and Hong Kong, among other places. After writing numerous technical books and articles in the IT field, he turned his hobby into a profession in 2007 and joined WEKA Fachmedien as editor-in-chief of DESIGN&ELEKTRONIK. He was later editor-in-chief of the Elektronik and Elektronik Automotive brands and responsible for the digital, event and publishing business.

“With Frank Riemenschneider, we gain a proven expert in marketing and media who combines excellent expertise in embedded technologies with great communication skills. In his professional career, Frank has advanced topics and implemented innovations in a wide variety of areas,” said Ivo Geilenbrügge, CEO of SEGGER.

“I would like to thank the entire management team and Rolf Segger personally for their trust. We have known each other for many years now so I have first-hand knowledge of the leading-edge products at SEGGER as also proven by the current reader test of Embedded Studio in issue 4/2021 of the magazine Elektronik,” added Riemenschneider. “I look forward to doing my part to make SEGGER even more well-known nationally and internationally and to joining them on their continuing course of growth and success.”

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