The distributor is looking to drive profitable growth through an expanded portfolio of products to customers across the globe.
Eleanor Young has been promoted to the newly created position after successfully delivering the role of Farnell’s Regional Sales Manager UK since June 2018.
Prior to this, Young developed a wealth of Industrial experience over a 15 year period with management positions year at RS Components, Hewden and Brammer.
Young commented: “Industrial offers a major global growth opportunity for Farnell as we expand our supplier and product offer to customers within this sector and with my extensive experience, I cannot wait to support the business to realise our ambitious growth plans.
“We have been working on our proposition in factory automation for more than three years and we now have positive sales across a wide range of products. It is evident, however, that our loyal customers haven’t traditionally considered buying Industrial products from Farnell. Our strategy is to change this perception by raising awareness of our Industrial offer for customers to access through our multi-channel proposition.
Simon Meadmore, Vice President of Product and Supplier Management, Farnell Global, said: “Product is central to supporting Farnell’s growth strategy and having the right team in place is critical to our success. Industrial is a key pillar of our product strategy and, with Eleanor’s strong background developed through leading organisations in this sector, this will prove integral to our success as we build our proposition.”