Appointments

Ex-Intel execs bolster Numem leadership team

7th May 2025
Mick Elliott
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Numem has appointed Rob Crooke (pictured) and Ashu Bakhle, two former Intel executives, to its leadership team.

Crooke was elected as an independent board member, and Ashu Bakhle has joined as a senior technical advisor.

Their addition signals Numem’s transition from a technology-driven innovator to a product-focused company addressing critical AI-related memory bottlenecks.

Committed to advancing energy-efficient, high-performance MRAM (Magnetoresistive Random-Access Memory) solutions, Numem serves a diverse range of applications, from data centres to edge computing.​

By accelerating the delivery of data via new memory subsystem designs, Numem solutions are re-architecting the hierarchy of AI memory tiers to eliminate the bottlenecks that negatively impact power and performance.

Built on its patented AI Memory Engine architecture, Numem’s solutions offer a scalable approach to meet the rising demands of HPC and AI applications.

Crooke and Bakhle bring decades of semiconductor and engineering expertise and will work closely with CEO Max Simmons to drive adoption of Numem’s MRAM technology to address customer challenges around performance, power, density and endurance from edge AI to the data centre.

“This is a pivotal moment for Numem,” said Simmons. “With our breakthrough technologies successfully developed and validated to address customers’ memory architecture challenges, we are now accelerating our move toward commercialization. With a new go-to-market team already in place, these additions to our board and advisory team strengthen our ability to deliver our MRAM-based solutions to a broader AI market and address critical memory challenges across industries.”

Crooke brings more than 30 years of semiconductor leadership, having served as senior vice president and general manager of Intel’s Non-Volatile Memory Solutions Group. He was instrumental in the development and commercialization of Intel’s 3D NAND and Optane technologies and later became the founding CEO of Solidigm following Intel's sale of its SSD business to SK Hynix.

Bakhle is a seasoned technology executive with a rich background in engineering leadership. With over three decades of experience at Intel, in his latest role, he served as vice president of engineering, where he played a crucial role in the development of high-performance edge and networking products. His strategic insights and technical acumen have consistently driven product innovation and market growth in multiple markets including consumer electronics, PCs and edge.

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