Li joins Zetex from Linear Technology, where he was Country Manager for China. Previously working for component distributors Avnet and Arrow, he brings to Zetex more than 16 years in-depth experience of the semiconductor sector.
“More than half of Zetex worldwide sales come from the Asia Pac countries and the company has a tremendous reputation with customers throughout the region,” said LI, “My aim now is to further increase the growth in sales that we’re experiencing in the region and to assist in building Zetex brand recognition.”