Commenting on the announcement, Simon Atkinson, CEO Mirics, said: “Mirics was the first company in the world to announce a software-based TV receiver when it unveiled its FlexiTV technology in 2008. In the intervening period, the team has worked diligently to ensure that FlexiTV meets all of the quality and reliability expectations of customers. The resources and product innovation required to meet the challenges of developing a prototype platform into a qualified product meeting all relevant industry standards and certifications are frequently underestimated. In addition, Mirics also needed to address the greater-than-normal quality expectations of manufacturers previously sceptical to the viability of a software-based receiver. Today’s announcement is a clear statement that Mirics has addressed all these requirements.”
Atkinson continued: “Mirics is building significant product inventory to meet the larger than expected customer demand for FlexiTV in 2010. To support this demand and meet future needs, we have strengthened the global sales support team, including additional distribution channels in south east Asia, and have also added further engineering resources with a new development team in Asia.”