This partnership falls right in line with the style and consistency of My Wine Society, with a one touch aerator that not only breathes your wine for you but also dispenses your wine. Furthermore, users have multiple chances to interact with the app in order to win an Aervana wine aerator. This partnership encourages the use of the MWS application; the more users interact, the better chance they have at winning a free product.
When asked why this partnership is important for My Wine Society, Community Manager, Brianna Lamb, stated: “It has allowed us to really begin the gamification aspect of the app, which is what truly separates us from all the other apps out there. We are now able to tangibly reward our users with fantastic wine accessories for simply using the app.”