VR & 360 video experience to fuel next-gen journalism
AMD has joined with The Associated Press to form a VR experience channel to fuel next-gen journalism. As part of the collaboration between the companies, AP will leverage AMD Radeon graphics technology to render lifelike VR environments built around news and documentary content. In turn, AMD will provide the hardware platforms, software technology and VR expertise to support AP's journalism in VR and 360 video.
VR journalism is a new age of truly captivating and experiential news that can put all of us at the heart of the events that shape our world. On the scene and in the moment, VR can free us to learn and explore another time and place as if we were there. From the shouts and cries to the cheers and parades, VR journalism presents a rare opportunity to experience the world seemingly from within.
Raja Koduri, Senior Vice President and Chief Architect, Radeon Technologies Group, commented: “VR can help people achieve a visceral experience of news and documentaries so they can feel what it’s like to actually be there. The technology can enable us to figuratively walk in another’s shoes, leading to greater understanding and empathy. The Associated Press is one of the most trusted sources of independent newsgathering and AMD is a leading innovator for computing and visualisation technologies. AMD Radeon graphics are designed to power the most realistic experience possible for audiences everywhere and together with AP we’ll work to fuel the expansion of the global VR ecosystem.”
2016 is widely expected to be the year VR comes to life. VR headsets and VR-capable hardware and software will be readily available to the public through multiple avenues such as the VR experience from The Associated Press. People will begin to explore the VR experience and its near-endless potential including being virtually transported to another world. AMD Radeon graphics technology, with Graphics Core Next architecture and its underlying AMD LiquidVR software development environment, is poised to deliver spectacular VR visual experiences to engage audiences both emotionally and intellectually.
AMD LiquidVR enables immersive VR performance that maintains reliable VR comfort and is designed for plug-and-play compatibility with VR headsets. AMD graphics software such as LiquidVR and hardware subsystems including AMD Radeon graphics allow developers and content creators to develop a life-like presence in VR environments.
AP editors will retain complete control over the editorial content presented via the new channel, powered by AMD Radeon graphics, which debuts today at www.bigstory.ap.org/VR360. A detailed VR news experience from AP and AMD can be expected at upcoming events.