Analysis

VCC teams with Lynx Micro to expand growth into vertical markets

15th November 2011
ES Admin
0
VCC has partnered with Lynx Micro Electronics LLC, to make its complete line of LED indicators available to OEMs in vertical markets through the franchised stocking distributor. Lynx Micro's business is based upon a flexible electronics distribution model; it carries a limited number of suppliers in order to provide customers with more focused and dedicated service, which makes it an ideal partner for VCC.
Teaming up with Lynx was an easy decision for VCC, said Andrew Zanelli, CEO, VCC. Strategically, our companies share a core focus that revolves around delivering the highest quality service to our customers.

Lynx Micro, a woman-owned company, was established to provide exceptional value to customers through collective business experience by providing superior online marketing with a first-class sales model.


Adding a world-class optoelectronics supplier like VCC to our line card allows our customers to access more than 40 years of optoelectronics and electromechanical experience, said Michael Pecoraro, vice president of marketing for Lynx Micro Electronics LLC. VCC's ability to understand the customer's design needs from initial concept and prototyping to final assembly is a valuable asset for any company. The growing demand for LED products in the OEM base is a perfect fit for our two companies and will allow us to penetrate various market verticals.

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