Biran Yilmaz benefits from extensive knowledge of the electronics industry in Turkey having started her career with a local Turkish distributor called ELEKTRO Elektronik.
She then worked for Arrow before joining TE Connectivity in 2006, where for the last five years she held the position of Channel Country Manager for Turkey.
At TE Connectivity Biran was responsible for the set up and successful execution of their local growth strategies for the Channel BU and in addition built a strong local sales team.