TRW to Highlight 'Safety for Everyone' at IAA Motor Show 2011
TRW Automotive Holdings Corp announced plans to highlight its commitment to 'the safety everyone deserves' at this year's Internationale Automobil-Ausstellung (IAA), International Motorshow, in Frankfurt, Germany, from 13 – 25 September. The Company will demonstrate how it is developing advanced safety technologies suitable for all vehicle platforms, in all markets.TRW'
John Plant, TRW Automotive chairman and chief executive officer, explained: We're using IAA this year as a platform to highlight our latest innovations in intelligent or 'cognitive' safety, with an emphasis on how we are meeting the needs of consumers in both developed and emerging markets with affordable solutions. We are committed to deliver the safety everyone deserves.
As vehicle manufacturers move toward global platforms, we are increasingly delivering modular solutions which can be easily adapted to suit local market needs. Approximately 75 percent of new vehicles produced today are global platforms, and a high proportion of TRW's current sales are in support of such platforms. We have developed a range of modular and scalable components and systems which are already in production on several models and we continue to innovate new solutions in this direction.
Examples of TRW's modular technologies include its electronic stability control (ESC) family; its scalable camera systems; modular airbag kits; and latest generation electrically powered steering systems.
Plant added: Similar cars – even those from the same company – frequently have different equipment level requirements for, say, North America, Europe and China. It is essential that we can help our customers to meet the needs of all their markets in a very short space of time and without adding significant cost.
We are proud of a number of new developments that we'll unveil at the Frankfurt Motor Show, which demonstrate how TRW is building on its position as a global leader in safety.
The Company's exhibit at the Frankfurt IAA show in September will bring TRW's capabilities to life through high tech presentations, demonstrations and simulations. The stand can be found at booth F20 in Hall 8.