Tech toys teach kids about electricity through light and movement

6th June 2017
Lanna Cooper


Tech Will Save Us has announced the launch of their ‘Dough Universe’ Kickstarter campaign. The campaign seeks to support three new make-it-yourself kits that use conductive dough and basic circuits to get kids learning about the fundamentals of electricity through light, movement and sound.

Comprised of a Squishy Sounds Kit, Bright Creatures Kit and Electro Machines Kit, the latest launch from the brand is a fun way for kids ages four and over to learn about electronics with good old messy play. To accompany the three products, Tech Will Save Us is also launching its first tablet app on iOS and Android to allow kids to use the digital world to bring the physical world to life. The friendly app takes kids through a series of stories and challenges to guide play and show them how electricity works.  

“Sixty-five percent of children currently in primary school will have jobs that don't yet exist. We believe that kids deserve toys, which will provide them with the skills that will help prepare them for the future,” said Bethany Koby, Co-founder and CEO of Tech Will Save Us. “We hope that the Dough Universe will inspire our youngest generation to embark on a lifelong love of learning. As a parent myself, it’s important that toys are educational and help children through key developmental stages, ensuring that kids aren’t just passive consumers of tech.”

The kits, which can be purchased separately or together, create endless games and activities that make dough masterpieces spin, flash and beep. Here’s how each product comes alive to teach kids about the science behind electronics:

  • Squishy Sounds Kit: Get your dough playing to its own tune. With this kit, kids can build keyboards, drums and pianos and will learn how electricity creates sound.
  • Bright Creatures Kit: Make your dough creations blink, light and flash up with LEDs and buzzers. Kids can mould weird and wonderful creatures like a fire-breathing dragon or a snake with light up scales.
  • Electro Machines Kit: Make your dough creations spin, roll and move. By creating cars, robots and high five machines, kids learn the basics of how mechanics work. Let your kids imagination soar by creating their very own flying dough helicopter.

“We are excited to have Tech Will Save Us back on Kickstarter, and to share the Dough Universe with our community,” said Julio Terra, Director of Technology and Design at Kickstarter. “We were big fans of their last campaign for the Mover Kit.”

The Dough Universe Kickstarter campaign runs from 5th June through to 5th July 2017. During this time, individual kits will be available for a special early bird dough-nation of $40, while the trio of kits will be $100. When available for Holiday 2017, each Dough Universe kit will retail for $49.99. Be among the first lucky fans to get your hands on Dough Universe at a discounted price.

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