Since 2001, TDK has utilized LED signage on the One Times Square Building to conduct various promotions designed to enhance its corporate brand. Last year, TDK’s LED sign was completely redesigned in an effort to boost its brand image as an electronic components manufacturer. By linking the two companies’ LED signage this year, TDK and Toshiba aim to complement the festive Christmas season atmosphere with a more dynamic display, while promoting their respective corporate brands.
Outline of TDK and Toshiba Times Square Christmas Illumination Collaboration
Date : December 5, 2011 to January 15, 2012
The Christmas tree display will run at 15 minute intervals.
Place: Toshiba’s and TDK’s LED displays on One Times Square, Times Square, New York