Analysis

TDK Expands Distribution Network with Addition of Avnet Electronics Marketing New partnership expands TDK presence in the Americas

1st February 2011
ES Admin
0
TDK Corporation of America, a group company of TDK Corporation, announced a new partnership today with Avnet Electronics Marketing, one of the world’s largest distributors of electronic components. As a result, Avnet (NYSE:AVT) will now carry the full line of TDK passive electronic components which includes multilayer ceramic capacitors, inductors, magnetics, RF components and much more, allowing TDK to further expand its presence in the Americas.
“We are excited about our new partnership with Avnet and admire their core vales of integrity, customer service, team work and innovation,” said Jon Nelson, President, TDK Corporation of America. “They have a long successful history in the electronics industry and their extensive knowledge combined with TDK’s superior products makes a natural partnership.”

Avnet is currently partnered with EPCOS, a TDK group company and worldwide market leader in a number of electronic component technologies including power capacitors, SAW components, surge arresters, thermistors, varistors and piezo actuators. This new agreement expands the total range of TDK product offerings available to Avnet’s extensive customer base.

“This agreement gives Avnet’s customers access to TDK’s full product portfolio, which helps us meet their demands,” said Alex Iuorio, senior vice president of supplier marketing at Avnet Electronics Marketing Americas. “With a significant array of products addressing a range of applications, the TDK name is a strong one in our industry and we know our customers will value this expanded relationship.”

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