Analysis

Strengthening HAPTIC-related product development

7th October 2019
Alex Lynn

Alps Alpine, a manufacturer of high-quality electronic products, has entered a joint collaboration agreement with Immersion Corporation (San Jose, California, USA), a developer and licensor of touch feedback technology. Signed in September 2019, the agreement covers product creation relating to HAPTIC technology.

Alps Alpine entered into a license agreement relating to touch feedback technology for automotive input devices with Immersion in 2000 and has since developed, manufactured and marketed a variety of products.

Under the new joint collaboration agreement on product creation relating to HAPTIC technology, the two companies will work together to innovate products delivering enhanced operability and diversity by fusing Alps Alpine’s human-machine interface (HMI) technology in areas including touch input, illumination, graphics and sound with Immersion’s advanced software and control algorithms and other expertise.

Through a closer relationship with Immersion, Alps Alpine seeks crucial progress on improving the user experience of next-generation automobiles and new types of services characterised by the CASE domains, connected cars, autonomous driving, sharing and services, and electric vehicles, and Mobility-as-a-Service (MaaS).

The move will also spur further expansion of a product lineup born from synergies generated by business integration.

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