eCommerce platform eases registration procedure

3rd June 2014
Mick Elliott

Rutronik has opened up its eCommerce platform. Visitors to the Rutronik24 site will not need to register until an order is placed. The new access will give users the chance to the entire Rutronik24 product range comprising more than one million items from all product areas. Thanks to the intelligent search options, developers and buyers can quickly and easily find the desired item, whether via parameters, part numbers or full text. The item comparison makes it possible to search for cheaper or more readily available alternative items. 


Differing parameters are specifically marked.

Further details on each product are available under the link ‘More information’. If the user has any questions, they can enter them in the corresponding field below each product in their own language. The questions are then sent directly to the product manager who will respond via e-mail.

Only when the interested party wishes to make a binding purchase of the item in their shopping basket does registration become necessary. In order to receive their personal access to, the user just needs to enter their contact details and some information about and the company.

After registration, they will receive their own individual, customer-specific prices. These prices are identical to those they would receive via any other ordering method. Personal enquiries are also possible directly via There is no minimum order value, and customers can also order samples via

In addition, registered users can benefit from the other helpful Rutronik24 features: They can use the mass quotation tool to upload their individual item list unchanged, thus enabling them to receive all relevant information about the products in a matter of seconds, e.g. prices, stock levels, delivery times, packaging units, etc.. In the Procurement area, they see an overview of all offers, orders, item lists, stock levels, delivery times and traceability information.

Under ‘Print media’, a number of brochures and manuals are available for download. Its optimised display means that can also be used on all mobile terminals such as smartphones or tablets.

Thomas Rudel, CEO Rutronik, explains: “As of now, any interested parties can be convinced by our wide range of more than one million items in all product areas from Active and Passive to Electromechanics, Boards, Storage, Displays and Wireless components. All services remain reserved for our registered customers.”

Rutronik Elektronische Bauelemente GmbH launched the new Rutronik24 sales organisation more than a year ago. It is specifically aimed at smaller and medium sized companies as well as large companies with an average component requirement. Rutronik24 is available to customers worldwide; the e-commerce platform exists in German, English, French, Spanish, Italian and Chinese.

Product Spotlight

Upcoming Events

View all events
Latest global electronics news
© Copyright 2024 Electronic Specifier