Analysis

Rebranding of Cherry to ZF completed at electronica

14th November 2016
Alice Matthews


Long established switch and sensors manufacturer CHERRY Industrial Solutions used the electronica show to complete its rebranding to the ZF brand. From 1st January 2017, all products sold via the Industrial Solutions product line will be branded ZF.

By utilising the ZF brand, with its strong presence in the automotive and industrial markets, the intention is to strengthen the company’s efforts to develop potential markets, with a focus on industry and building automation. With a comprehensive switch product portfolio, sensors, and the recent introduction of innovative switch products incorporating energy harvesting technology, these markets offer excellent growth potential.

Customers are assured that apart from the brand name nothing else will change. All company information, customer’s contacts, product names and part numbers, will remain unchanged. Subsequent product introductions will be branded ZF.

Along with the change comes a range of newly branded marketing materials such as brochures and also a freshly designed website with a completely new domain, however customers still using the old domain will automatically be redirected.

ZF switches, sensors and controls are synonymous with quality, precision and reliability, and can be found in a broad range of applications and markets such as white goods and appliances, automotive, gaming, vending, drives, switchgear, control engineering and power tools.

To support this idea, the website also offers famous advanced features such as CAD-data downloads, tutorial videos and stock checks via ZF’s distribution network. 

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