PEI-Genesis Continues to Gain Customers & Establishes New Branch in Istanbul, Turkey

“Turkey is one of the fastest growing economies in Europe. We selected Istanbul for our new branch because it’s a rapidly developing global market and we are dedicated to our strategy of being near our customers,” said Dave Jones, General Manager, Europe. “We maintain a focus on worldwide, localized customer support.”

PEI-Genesis has 27 branches in 8 countries, and is continually expanding their international footprint. “Istanbul is a key location for a strong global presence. Today, the smartest companies are turning to emerging or growing markets to ensure their future growth. PEI-Genesis is well-situated to play a part in Istanbul’s local economy – and in the region generally,” explained Russel Dorwart, president, PEI-Genesis.

PEI-Genesis strives to reduce customers’ total acquisition cost and lead times, simplify assembly, and improve the quality and reliability of their designs. The company made its mark in the electronic components and power supply industry by bucking the trend of long lead times. They require no minimum order quantities and can turn around one connector or 10,000 within 48 hours, and modified standard power supplies in five days. They achieve this through proprietary automation and a strong team of dedicated engineers.

Koray Eren will be the branch manager of the Turkey office. Koray will initially be supported by an Outside Sales Representative, Sezgi Dinger, and two Inside Sales Representatives, Esra Gökcek and Tuba Assikkutlu. The branch staff will continue to expand as they support more customers.