The UK’s Business Superbrand programme has announced the country’s strongest B2B brands. The top 500 names are selected through an independent selection process which assesses a brand’s strength in the UK market. A Business Superbrand must have established the finest reputation in its field, offer customers significant advantages which they want and recognise, and must represent quality, distinction and reliability.
Oxford Instruments, one of the UK’s leading high technology companies, has been voted a Business Superbrand for the first time. This year, Oxford Instruments is celebrating 50 years of scientific innovation and excellence. “Business Superbrand status is a testament to our continued success over the last fifty years and our commitment to our customers,” says Chief Executive, Jonathan Flint. “It is a huge endorsement of the professionalism and skill of our people, and will provide a foundation on which to consolidate our brand on a global scale”