NXP was chosen because of its leading position in the identification market. Frost & Sullivan specifically highlighted NXP’s Tagging & Authentication RFID business because of its focus and understanding of the entire application, thereby ensuring best-in-class solutions and delivering value-added products and services to its customers.
”I was impressed by NXP’s multi-application approach, by its comprehensive product portfolio and its innovative, market-developing focus,” states Raman Monga, research manager, Frost & Sullivan. “Also, we recognized NXP’s dedicated customer-oriented approach, demonstrated by local support teams around the world and operational excellence due to its own manufacturing capabilities.”
The Tagging & Authentication division within NXP’s identification business excels with value-added solution offerings and in-depth application knowledge of the retail apparel, electronics, fast moving consumer goods (FMCG), media management and animal identification markets. NXP’s broad portfolio of leading-edge RFID products underlines its strong foothold in all frequencies ranging from LF (HITAG) to HF (ICODE) and UHF (UCODE). The comprehensive product portfolio offers increased security and data integrity, large memory and special features which are ideal for their target markets.
“Frost & Sullivan’s Customer Value Enhancement Award points to the core of our strategy. Our comprehensive RFID product portfolio supports the growth in demand for multi-application solutions. No matter what our customers require, our solutions offer the highest possible levels of performance, without needing to compromise on protocol, security, design and data integrity or on just a single frequency,” says Chris Feige, general manager of the Tagging & Authentication business at NXP Semiconductors.
In addition, in areas such as FMCG and machine-to-machine applications, NXP enhances even more customer value, not only by providing key products, but also by acting as an overall systems integrator offering end-to-end solutions for its customers.
NXP’s continuous investment in production capacity expansion enables economies of scale benefits for all its customers, and ensures a reliable source of supply of leading-edge products for the growing demand in RFID-based Tagging & Authentication solutions.