Regulatory pressures, coupled with the overwhelming rise of social sharing, mean businesses are battling challenges on multiple fronts. Purging the internet of fake news and malicious content has now become a global mandate for all business leaders around the world who are facing rising scrutiny over their content moderation practises.
The sheer volume of user generated content being published online continues to grow at an astonishing rate, posing a unique challenge not just for tech giants but all businesses. The challenge lies in businesses having to wade through vast amounts of content to identify and remove content that most users would find objectionable.
Bhupender Singh, CEO of Teleperformance Digital Integrated Business Services commented: “A brand’s reputation is on the line every day, with users from all over the world contributing and sharing content at the click of a button, anytime, anywhere. With the rise in social sharing and the government proposed plans, judging the appropriateness of content has become a mandate for all businesses, 24/7.
“The stakes are high as the government is imposing high sanctions such as fines and shutting down sites which fail to flag up and take down inappropriate content. Top of mind for business leaders is being able to find ways to reduce the backlog, increase accuracy and resolve efficiency problems associated with stopping the wide-spread of misinformation.
“While experts are sceptical about the use of artificial intelligence to monitor content, it is important to recognise that the best results will be delivered by humans and technology working together. Humans have the emotional intelligence to bring the real-world context to detect malicious or fake content, whilst automation grants the speed and accuracy of managing a high volume of content.”