Launched following an extensive beta testing development phase, the new DEK website not only delivers on its primary objectives of improved navigation, accessibility and layout, but also, it satisfies the nuances of individual user demand as far as possible. As such, information sourcing on www.dek.com is now easier than ever, thanks to dedicated industry, technology and process areas. The layout of the enhanced website is optimised to enable discovery from any given point, enabling users to set their own priorities while an enhanced menu system facilitates easy navigation at every level. Web visitors can access an extensive selection of updated product information and downloads, in addition to finding out more about DEK as a company, along with its values and people.
Commenting on the launch of the new website, DEK’s Global Marcom Director, Karen Moore-Watts, explains: “Visitor experience has been at the heart of our website development initiative since the very beginning. As a global technology leader, we’re aware that many people around the world use our website as a resource to evaluate leading-edge mass imaging product and process solutions. It’s therefore important that we make this process as easy as possible. The new website is based around a central commitment to ensuring that it’s as easy as possible for users with diverse needs and objectives to source the information they want – a commitment that our beta test customers have told us we delivered on.”
Acting as a centralised hub for all DEK product, process and corporate information, the new DEK website retains all the most popular features of the former site including news, technical specifications and product guides. However, the new site also features additional content, easily accessible product downloads and access to an extensive members area. Karen concludes: “We’re delighted with the increased level of functionality delivered by the new website and are looking forward to our customers’ feedback. The new DEK website is another way we’re helping our customers expect more and, thanks to its unique layout, we’ll continue to develop and refine our online presence into the future.”