Microlease, Electro Rent commence European integration
Microlease and Electro Rent have started the integration of their European operations. The two companies will merge over the coming months to join the global Electro Rent Corporation. It will also consolidate the Microlease and Livingston brands into Electro Rent during this time.
The companies say it will mean better service and support to customers, as well as access to a greater pool of equipment for immediate availability as well as increased technical expertise.
Together the new group will have combined equipment assets worth over $1.1bn, making its inventory the largest in the industry. With a team of highly technical experts covering all aspects of engineering, along with lease and asset management specialists, Electro Rent Corporation will be able to service a wider range of customers and solve the biggest technical and financial test and measurement challenges they face.
“Test equipment users will benefit from a unique brand-independent source with fast access to the widest range of equipment.” said Peter Collingwood, CEO EMEA, Electro Rent Corporation. “We look forward to sharing the benefits of this global collaboration across both Microlease and Electro Rent customers bases, offering expert applications and solutions advice without any disruption during the rebranding process.”
Offering over 200 high quality brands to buy, rent or lease, Electro Rent Corporation also provides world-class asset optimisation to help companies maximise their investments.
As well as benefiting customers, this combination will also serve employees and partners who will benefit from the global investment. “We will be able to better serve our markets with an expanded equipment fleet and broader geographical coverage”, continued Peter… “This will ensure we have excellent availability levels and a higher level of technical service.”
The move to a single identity as Electro Rent Corporation was made possible when the UK’s Competition and Markets Authority (CMA) cleared Microlease and Electro Rent Europe to operate as a single entity. The North American headquarters are based in West Hills, CA, while EMEA operations will continue to be run out of the London offices.
European partners: André Vandenberk, General Manager, Electro Rent (left) and Peter Collingwood, Chief Executive Officer, Microlease (right).